The Great 'Selling Point' Shift

The Great 'Selling Point' Shift

In the past decade, the list of key selling-points that most home-buyers look for in the ‘perfect property’ has changed dramatically, with practical concerns having evolved to become more important than aesthetics in the decision-making process.

Energy efficiency, security, comfort… they’re just a few of the features now most likely to be cited as ‘essential’, and especially when weighed up against the on-going relevance of work-from-home, coupled with heightened cost of living concerns.

It’s for these reasons, especially, that a spacious riverside apartment such as the recently listed unit at Woodhurt South in Ray Mead Road, located within a gated development (and with a favourable EPC rating) has significant short-list potential for many of today’s home-buyers, and especially those motivated by the work/life balance possibilities that this particular property encapsulates.

With an onsite swimming pool and tennis court, Woodhust South has a far-reaching appeal in today’s health-conscious home-buyer market, where the lifestyle advantages are only compounded by the financial incentive of potential savings on gym memberships, for example.

When talking recently on the hidden complexities of today's home-buying decisions, Kirstie Allsop was recently quoted as having said that finding a property in today’s market, often comes down to ‘something people don't even acknowledge themselves - and that's aspiration.’ She continued, ‘it might be something they want to do or be, that often seals the deal.'

With this in mind, it's potentially not just the promise of a healthier lifestyle, per se, that lends this ground floor property its signature ‘something extra.' In addition, the ‘flexible’ living space it represents, continues to head up the wish-lists of so many of today’s hybrid workers, for many of whom having a separate lounge and dining room is now less attractive and convenient than an all-in-one space. 

When this space just so happens to boast a private terrace with river views (not to mention a re-fitted kitchen, and Villeroy and Boch bathroom suite) it’s no wonder that early viewing of this property has been recommended by the selling agent, to avoid disappointment.

In summary:

With many of today’s home buyers poised to consider in much more detail what they need from an onward move, home-moving has become about so much more than ‘location, location, location. As well now, it is about satisfying all those bigger-picture 'selling points' - from security, through to swimming, in this case - so that the ‘home’ framework might ultimately and inevitably, move with the times.

For more details on this property or to register for similar listings please contact Braxton on 01628 674234.