For working professionals and retirees, the Home Counties such as Berkshire hold a particular appeal, and not least for their attractive stock of high-end, luxury property.
With these prestige homes typically taking advantage of some of the best local attractions and geography, there is a particular process and skillset involved in securing their sale and purchase.
Specifically, the right Estate Agent and the right price are considered the most essential cogs, in what is often an intricate and complex transaction process.
Braxton, as Maidenhead’s leading and longest-established Estate Agent, understand the nuances of this rather unique challenge, and in particular, the importance of drawing in the right clientele when it comes to selling a luxury home.
For those in the market, such properties represent a substantial investment, and the often limited buyer pool demands a different marketing method to that which might be adopted for a standard property sale.
As such, it is often necessary to market the property at a national, and perhaps even International, level. Contrary to popular belief, this doesn’t demand casting the widest marketing net, but instead utilising each marketing channel strategically...and specifically.
While fundamentally important to the marketing of any luxury property, a bespoke internet presence is also only half the picture. The sale transaction itself, requires a high degree of skill and professionalism, in order to manage and overcome some of the key challenges that can arise when buying and selling a high-end property.
As such, Braxton provide a specific Country House Marketing Package which includes, but is not limited to:
Drone footage
Braxton utilise professional drone footage to capture the full splendour of a property’s architecture and location. In today's typically picture-heavy property portals, video footage is not only the most engaging form of media, but also proves especially effective in leveraging social media’s algorithms to their full potential.
Virtual tours
It is fully appreciated that many potential buyers of high-end homes, might not necessariy live locally, let alone in the same country. As such, a virtual tour can help bridge the gaps in geography, that can often make the difference between connecting properties with the right buyer, and not.
Professional imagery
Professional photography is essential for showcasing high-end homes in the best possible light, and for doing justice to the many selling points that set it apart. For this reason, professional images will not just be provided initially, but updated as required, to faciliate the marketing and sale process.
Primary Marketing Platforms
Beyond their own high-performing property search portal, Braxton's properties are automatically listed and updated on Rightmove, Zoopla and On the Market, thereby helping to connect your property with the widest possible audience of potential buyers. In the case of prestige property listings, all viewings afforded to potential applicants deemed genuine and proceedable, will be conducted by Braxton's team of professional Negotiators, all of whom have a wealth of experience in handling the logistical and emotional aspects of selling your home.
Editorial
As a forward-thinking estate agent, Braxton curate bespoke editorial for each of their high-end property listings, as a means to provide the fullest and most detailed insight into each property’s unique brand and story. Each article will be awared a specific feature on the Braxton blog and social media platforms.
For more details on booking a luxury property valuation, call 01628 674234 or email property@braxtons.co.uk